In brief
- Bitcoin treasury company Rumble is collaborating with MoonPay to launch a crypto wallet.
- MoonPay will facilitate buying, selling, and swapping assets within Rumble Wallet.
- The video platform, which is popular with conservative influencers and creators, previously established a Bitcoin treasury.
Video sharing and streaming platform Rumble, which previously launched a Bitcoin treasury, is teaming with prominent crypto payments infrastructure firm MoonPay to launch its own crypto wallet, the company announced on Thursday.
Using MoonPay’s payments infrastructure, Rumble Wallet will allow users to buy, sell, and swap crypto assets directly within the wallet. Rumble has positioned the launch as a benefit for video creators who use the conservative-friendly platform.
“Rumble Wallet will change the game for creators, and MoonPay is the perfect partner to bring that vision to life,” said Rumble founder and CEO Chris Pavlovski, in a statement. “We’re not just building tools—we’re building freedom. And we want partners who are as obsessed with empowering people as we are.”
The publicly traded firm established its Bitcoin treasury strategy late last year, announcing plans to use up to $20 million of its cash reserves to purchase the top crypto asset. It has since acted on those plans, adding at least $17 million in BTC to its balance sheet earlier this year.
Moving forward, though, it’s getting closer to the ground floor of the blockchain ecosystem as it aims to “evolutionize how creators monetize and thrive in a decentralized world.”
“We could not be more thrilled to partner with Rumble,” said MoonPay founder and CEO Ivan Soto-Wright, in a statement. “Crypto represents financial freedom, the same way Rumble represents freedom of expression.”
As part of the collaboration, MoonPay’s creative services agency Otherlife will begin using Rumble Cloud for decentralized compute and its object storage services.
Shares of Rumble (RUM) are up 3.56% today to $9.47. However, shares are down 27% year-to-date.
Representatives for Rumble and MoonPay did not immediately respond to Decrypt’s request for comment.
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